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Walking across the country in pursuit of what really matters and our collective happiness. 10,000 mile Happiness Walk and research project.

Gross National Happiness USA is Making Happiness Our New Bottom Line

Increasing personal happiness and our collective wellbeing by changing how we measure progress and success.

We Learn and Share

Through The Happiness Walk USA, Happiness Surveys and Happiness Dinners, GNHUSA collects narratives about what truly matters to people. This growing library of voices can transform policy and our wellbeing.

We Connect Movements

The idea of measuring wellbeing allows good works to come together under one umbrella. The domains of Gross National Happiness encompass health, environment, governance and more in a sustainable way.

We Inspire Change

We have created The Charter for Happiness to  grow awareness and demonstrate our shared values.

Recent News and Posts

US Happiness Trends, Top 40 Radio and Sentiment Analysis

There I was, just sitting in my apartment, daydreaming about what the US will be like after we replace Gross…

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A Message from the New President

By GNHUSA President Rob Moore When I was choosing between graduate programs five years ago, I recall having a phone…

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GNHUSA Releases First North Carolina GPI Study

This morning, Gross National Happiness USA released a new report on North Carolina’s economic well-being as measured by the Genuine…

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How to Be Happier During the Pandemic

It might surprise you to know that one of the best ways to be happier in this Covid-19 era is…

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Special Report on Gross National Happiness USA

The 10,000 mile question: "What Matters Most In Life?"

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